I've got an article over at iMedia Connection today: Getting your online community right from the start.
The article is based on our collective experience at FreshNetworks of building and managing online communities and suggests five ways that we think will help you get your community right from the start.
- Remember you are building a community - get the social dynamic right before your think 'online'
- Start small and build rapidly - people can't think about lots of issues at once, get a discussion going on a few topics then build rapidly
- Seed your community first - nobody likes an empty restaurant, make sure there are some people there before you go public
- Manage as well as moderate the community - to help grow and develop a community is much more than to moderate
- The community owns the community; you need to be part of it - only the community really owns the community, so the brand needs to be involved
To read more go and check out the article, or look at our previous posts on online communities.
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