Matt Rhodes
Digital Strategist, matt-rhodes.co.uk | @mattrhodesDigital strategy, marketing, social media and comms for work; marathon runner for fun. Find out more at: matt-rhodes.co.uk
274 articles by Matt Rhodes
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"We Doubled Our Twitter Followers" Is Not a Measure of Social Media Success
Jan. 4, 2015 -
Why You Shouldn't Focus on Trying to Make Something 'Go Viral'
Jan. 3, 2015 -
Why Messaging Apps Will Change the Social Media Landscape in 2015
Dec. 21, 2014 -
As Social Networks Gather More Data, How Will Users React?
Dec. 1, 2014 -
Are Brands Wasting Money on Facebook and Twitter?
Nov. 24, 2014 -
Facebook to Brands: Our Relationship is Changing
Nov. 16, 2014 -
Facebook Tests Mobile Payments Service - And a Whole New Data Opportunity
Aug. 16, 2013 -
Would You Crowdsource Personal Decision Making?
Sept. 24, 2012 -
Using data and social media to support marathon runners: TweetMyTime case study
Sept. 20, 2012 -
Social media brings us closer than ever to Olympic athletes.
July 27, 2012 -
Beating Social Media Trolls
June 15, 2012 -
Are Facebook 'Likes' a Measure of Customer Loyalty? - Infographic
May 3, 2012 -
Facebook Buys Instagram for $1Billion. Images Are Becoming More Important in social media
April 10, 2012 -
Social media, perfect information and whether the best products will always win
April 4, 2012 -
Social TV gaining traction in the UK
March 16, 2012 -
SXSW Learnings: Dynamic Pricing
March 13, 2012 -
3 ways retail banks could get more benefit from social media
Feb. 23, 2012 -
McKinsey report: What marketers are saying about social media
Dec. 1, 2011 -
How Social Media Enables 'Just Looking' Customers to Generate Sales
Nov. 18, 2011 -
IBM Survey: 68% of Global CMOs 'Underprepared' to Manage Social Media
Oct. 12, 2011 -
Can Buzz About Brands on Social Media Really Influence Share Prices?
Sept. 12, 2011 -
5 Key Changes to LinkedIn Apps
Aug. 17, 2011 -
Report Download - The Growth, Current use and Future Direction of LinkedIn
Aug. 13, 2011 -
Social Business: 10 tips for Safe, Secure and Compliant Collaboration
July 25, 2011 -
Brand Campaigns on Facebook Grow by 104%
July 22, 2011 -
How Do Different Age Groups Interact Across the Social Web? [Infographic]
July 8, 2011 -
SoDash: Bringing Artificial Intelligence to Social Media Monitoring
June 29, 2011 -
Social Media Case Study: The Stanley Cup Hockey Riots
June 27, 2011 -
Facebook, Facial Recognition & 'Opt Out' Privacy Settings: Clever, Creepy or Both?
June 8, 2011 -
Facebook, Facial Recognition & 'Opt Out' Privacy Settings: Clever, Creepy or Both?
June 8, 2011 -
Should Facebook 'Likes' Have an Expiration Date?
May 19, 2011 -
44% of Consumers Use Social Networks to Enhance TV Viewing
May 11, 2011 -
Social Business: The 4 Steps to Success
May 9, 2011 -
Calling all brands: stop counting Facebook "likes" and build deeper engagement instead
April 27, 2011 -
Facebook Innovation - Measurement, Metrics and Brand Strategy
April 6, 2011 -
3 ways Facebook Questions can help your brand
March 31, 2011 -
3 ways Facebook Questions can help your brand
March 30, 2011 -
How Can Retailers Use Online Content For In-store Engagement?
March 29, 2011 -
Coca-Cola Cuts Ad Spend by 6.6% and Invests More in Social Media
March 21, 2011 -
Update to @foursquare with #4sq3 - Game-changing Location-based Marketing
March 11, 2011 -
Helpful Tips for Migrating an Online Community
March 10, 2011 -
People do not want to create content for your brand
Feb. 27, 2011 -
5 Ways to Encourage Online Engagement
Feb. 14, 2011 -
Social Media Case Study - Wrigleys Extra v Polo mints
Feb. 9, 2011 -
Why social media is perfect for The People's Supermarket
Feb. 5, 2011 -
Brands Must Use Social Media Strategically
Jan. 31, 2011 -
Conversocial & the benefits of social media management tools
Jan. 27, 2011 -
Social media now mainstream -- growth is in real-time interactions
Jan. 13, 2011 -
Traackr, social media influence and value for brands
Jan. 6, 2011 -
Quora tested against other Q&A sites
Jan. 5, 2011 -
Five trends all marketers should watch in social media in 2011
Dec. 31, 2010 -
Why we'll all be talking about the value of social media in 2011
Dec. 20, 2010 -
The rise and rise of Facebook's social graph
Dec. 16, 2010 -
Which tool is best at finding social media influencers?
Nov. 26, 2010 -
Lack of community management is "a huge missed opportunity for brands."
Nov. 16, 2010 -
Three ways location-based services can add value to consumers and marketers
Nov. 11, 2010 -
Financial services: transparency through social media?
Oct. 26, 2010 -
How much is a share on Facebook or Twitter worth in sales?
Oct. 22, 2010 -
How much is a share on Facebook or Twitter worth in sales?
Oct. 21, 2010 -
43% of news sharing online is done through social media
Oct. 10, 2010 -
Getting your community management processes in order
Sept. 24, 2010 -
The dangers of brands over-responding on Twitter
Sept. 9, 2010 -
The dangers of brands over-responding on Twitter
Sept. 9, 2010 -
5 ways Facebook Places could be used by marketers
Aug. 25, 2010 -
5 Ways Facebook Places Could be Used by Marketers
Aug. 25, 2010 -
How social media is changing the way we travel
Aug. 15, 2010 -
Learn from Abercrombie & Fitch: Embed social media in every customer touchpoint
Aug. 9, 2010 -
Learn from Abercrombie & Fitch: Embed social media in every customer touchpoint
Aug. 8, 2010 -
93% of the world is not on Facebook
July 21, 2010 -
Why social networks aren't like offline friendships
July 15, 2010 -
What type of brand are you online?
June 28, 2010 -
Three social media marketing trends from the crowd at #smmuk10
June 17, 2010 -
Brazil Tops League of Worldwide Social Media Users
June 15, 2010 -
B2B social media spend to increase to $4.8 billion by 2014
June 8, 2010 -
B2B Social Media Spend to Increase to $4.8 billion by 2014
June 8, 2010 -
Why do you follow brands on Twitter?
June 5, 2010 -
Three ways to act on your social media monitoring
June 4, 2010 -
The problem with automated sentiment analysis
May 28, 2010 -
The importance of guerrilla customer service
May 20, 2010 -
Checking in to check people out - innovative use of Foursquare data
May 13, 2010 -
Using social media in financial services - be focused but creative in how you engage
May 11, 2010 -
Social media and the rebirth of the storyteller
April 27, 2010 -
The impact of word-of-mouth marketing: a McKinsey report
April 26, 2010 -
Which social media monitoring tool has the most up-to-date results?
April 22, 2010 -
How to Benefit from Social Media Mentoring
April 12, 2010 -
Social Media Success: It's About More Than Tactics
April 3, 2010 -
FreshNetworks: Top 5 Blog Posts in March
April 2, 2010 -
The Basics of Social Media Monitoring
April 1, 2010 -
Social Media ROI and Obliquity
March 26, 2010 -
The 7 Harsh Realities of Social Media for Any Brand
March 19, 2010 -
Social Gaming- Looking Ahead
March 15, 2010 -
Should anonymous comments be allowed in an online community?
March 7, 2010 -
How the Global Fortune 100 are using social media: some statistics
Feb. 24, 2010 -
Social media for small businesses 2: Making the most of Twitter
Feb. 16, 2010 -
Social media for small businesses 2: Making the most of Twitter
Feb. 16, 2010 -
The Matthew Effect - linking and how things become viral in social media
Feb. 13, 2010 -
It's cool to align your brand with a cause in social media (even if only for a short time)
Feb. 10, 2010 -
Social media measurement and ROI: don't forget the unexpected
Feb. 9, 2010 -
Social media and football fanatics
Feb. 6, 2010 -
Vodafone, Twitter and the challenges of managing your brand in social media
Feb. 6, 2010 -
Social media for not-for-profits and membership organisations
Feb. 3, 2010 -
Schlock and Awe...The Dangers of Social Media...
Feb. 1, 2010 -
Time spent on social networks increased 82% in 2009
Jan. 25, 2010 -
What comes first for newspapers: the community or the community platform?
Jan. 22, 2010 -
Why the retweet is a powerful engagement tool
Jan. 20, 2010 -
What we can learn from how the victims in Haiti are using social media
Jan. 19, 2010 -
Japanese social networking - it's all mobile
Jan. 8, 2010 -
Essential reading for online community managers
Jan. 5, 2010 -
What's the biggest mistake a community manager can make?
Dec. 24, 2009 -
The 'closing' question that wins the social media proposition
Dec. 21, 2009 -
Social media as a crisis management tool
Dec. 21, 2009 -
Gaining internal support for social media
Dec. 16, 2009 -
Would you become a fan of a brand on Facebook?
Dec. 9, 2009 -
2010: Community Management predictions
Dec. 9, 2009 -
Five questions to ask a social media agency before you work with them
Dec. 4, 2009 -
Social media monitoring is easy; it's what you do with it that counts
Nov. 30, 2009 -
Facebook isn't always the answer - 77% of fan pages have fewer than 1,000 fans
Nov. 29, 2009 -
How to use Twitter Lists as a free social media monitoring tool
Nov. 27, 2009 -
McDonald's serves up social media
Nov. 23, 2009 -
Social media drives global product recall
Nov. 16, 2009 -
The first rule of selling social media: listen
Nov. 9, 2009 -
Getting started 4: Track and evaluate the success you are having
Oct. 28, 2009 -
How brands can get started in social media: a guide
Oct. 18, 2009 -
Facebook, Gross National Happiness and the power of buzz tracking
Oct. 13, 2009 -
Why all brands can benefit from buzz tracking (not just the X-Factor)
Oct. 12, 2009 -
Project Gaydar and online privacy (or what you might be telling the world)
Oct. 10, 2009 -
Facebook becomes more like Twitter with @ mentions
Sept. 14, 2009 -
Using Twitter to harvest ideas: MyIdea4CA.com
Sept. 8, 2009 -
Russian social network Vkontakte.ru plans global roll-out
Sept. 8, 2009 -
Ratings & reviews are the new advertising
Sept. 7, 2009 -
Think local, very local
Sept. 4, 2009 -
MIT's Personas project and owning your brand equity online
Aug. 23, 2009 -
Storytelling and social media
Aug. 16, 2009 -
Russia has world's most engaged social network users
Aug. 7, 2009 -
The most engaged brands on the web
July 21, 2009 -
Do you speak social? The rise of social web literacy
July 19, 2009 -
Older users becoming dominant on Facebook
July 8, 2009 -
Older users becoming dominant on Facebook
July 8, 2009 -
Wise words from community expert, Angela Connor
July 2, 2009 -
The benefits (and challenges) of user-generated news
June 30, 2009 -
The limit of hashtags as a way of sorting data on Twitter
June 29, 2009 -
Wrapping up community management
June 19, 2009 -
To friend or to follow - connecting with people online
June 17, 2009 -
5. Metrics and reporting - the backbone of understanding your community
June 15, 2009 -
Iran - a social media election
June 15, 2009 -
The one commandment of social media: have a go
June 10, 2009 -
Simplicity sells
June 9, 2009 -
Is time-on-site a useful measure for online communities?
June 8, 2009 -
Is time-on-site a useful measure for online communities?
June 8, 2009 -
How organisations can use Twitter - some ideas
June 7, 2009 -
How organisations can use Twitter - some ideas
June 6, 2009 -
3. Growth of a healthy online community
May 29, 2009 -
Not everybody likes using words
May 25, 2009 -
The benefit of meeting your online community offline
May 21, 2009 -
Are we in control of our own decisions?
May 20, 2009 -
Energising word of mouth through social media
May 17, 2009 -
Building the business case for online communities
May 14, 2009 -
Building the business case for online communities
May 13, 2009 -
Customers sometimes do not know what they want
May 11, 2009 -
Customers sometimes do not know what they want
May 10, 2009 -
Our new debunking community management series
May 8, 2009 -
Examples of online communities in the TV industry
May 7, 2009 -
The ten conversations to listen for in social media
May 3, 2009 -
When online research communities don't live up to their promise
April 29, 2009 -
When online research communities don't live up to their promise
April 29, 2009 -
People are fed up of joining brand pages on Facebook
April 29, 2009 -
Why Twitter is a Ponzi Scheme
April 27, 2009 -
Why people copy each other online and what we can learn
April 24, 2009 -
Why people copy each other online and what we can learn
April 24, 2009 -
Using Twitter as an engagement tool
April 17, 2009 -
The best market researchers to follow on Twitter
April 16, 2009 -
Layered communications Will Change Online Communities for Millennials,Gen-Y
April 14, 2009 -
Extending the customer experience - the Zappos story
April 10, 2009 -
Using Twitter for the wrong reasons
April 10, 2009 -
Social networks: acquisition or retention tools for marketers?
April 6, 2009 -
Are online communities all a game?
April 3, 2009 -
Big brands in social media: Ford and Southwest Airlines
April 2, 2009 -
Big brands in social media: Ford and Southwest Airlines
April 2, 2009 -
Engage different consumers in different ways - why segmentation is key
March 31, 2009 -
Ratings and Reviews - a great way to kick start community
March 27, 2009 -
Marketing 2.0 Conference preview
March 26, 2009 -
Examples of online communities in the telecoms industry
March 24, 2009 -
Comparing paid and organic search strategies for online communities
March 23, 2009 -
Social Media ROI: Measuring the unmeasurable?
March 22, 2009 -
Do we all have status update anxiety?
March 18, 2009 -
Examples of online communities in the financial services industry
March 17, 2009 -
How to use Twitter for PR
March 15, 2009 -
Consumers prefer social media to email, so should we
March 14, 2009 -
Why do people write reviews?
March 12, 2009 -
Online communities as engagement tools at the Marketing 2.0 conference in Paris
March 10, 2009 -
Online communities as engagement tools at the Marketing 2.0 conference in Paris
March 10, 2009 -
Twitter's spectacular growth is being driven by unexpected uses
March 2, 2009 -
Twitter's spectacular growth is being driven by unexpected uses
March 1, 2009 -
Making online research better
Feb. 27, 2009 -
Examples of online communities in the retail industry
Feb. 23, 2009 -
Keep up-to-date with the best in online communities blogging
Feb. 17, 2009 -
Examples of online communities in the automotive industry
Feb. 16, 2009 -
Examples of online communities in the automotive industry
Feb. 16, 2009 -
Branding in the age of social media
Feb. 14, 2009 -
Maximising the insight you get from your online community
Feb. 10, 2009 -
Identity and self in online communities
Feb. 10, 2009 -
Insight from online communities: 8. Quick polls
Feb. 9, 2009 -
Economic downturn could be a boom for social media marketing
Feb. 6, 2009 -
Economic downturn could be a boom for social media marketing
Feb. 6, 2009 -
Simple, effective market research
Feb. 5, 2009 -
Facebook's monetisation plan? Market research?
Feb. 3, 2009 -
Social Media: it's bigger than you might think
Jan. 28, 2009 -
Social Media: it's bigger than you might think
Jan. 28, 2009 -
Recession tips... Get insight from online communities: Learn their language
Jan. 21, 2009 -
Insight from online communities: 2. Focused discussions
Jan. 19, 2009 -
Insight from online communities: 1. Profiling data
Jan. 18, 2009 -
Russian President Dmitry Medvedev launches video blog
Jan. 14, 2009 -
Will 2009 be the year of Twitter?
Jan. 10, 2009 -
Why online communities benefit from our desire to be heard
Jan. 8, 2009 -
Do we tell the truth in social networks? Does it matter?
Jan. 8, 2009 -
Is Facebook a digital antidepressant?
Jan. 6, 2009 -
Is Facebook a digital antidepressant?
Jan. 6, 2009 -
Defining community management - a starting point
Jan. 5, 2009 -
How to react if somebody writes about your brand online
Jan. 5, 2009 -
Five ways to engage your customers in 2009
Dec. 24, 2008 -
Five things your brand should ask about social media in 2009
Dec. 23, 2008 -
Five blogs you should read in 2009
Dec. 20, 2008 -
Who's getting hired right now? Community Managers!
Dec. 16, 2008 -
Let's focus on how we build and manage online communities
Dec. 11, 2008 -
Futurelab Liveblog event today
Dec. 9, 2008 -
Please don't talk about a social media 'revolution'. Not just yet.
Dec. 3, 2008 -
Love your customers. Use social media.
Nov. 22, 2008 -
Online surveys bore respondents - they need to be engaged
Nov. 18, 2008 -
Online surveys bore respondents - they need to be engaged
Nov. 18, 2008 -
So how does social networking improve efficiency at work?
Nov. 14, 2008 -
Why Facebook really can't be your online research community
Nov. 11, 2008 -
Why Facebook really can't be your online research community
Nov. 11, 2008 -
Will social media be used as well once the election's over?
Nov. 4, 2008 -
Will social media be used as well once the election's over?
Nov. 4, 2008 -
Paying people can be a bad way to motivate them
Nov. 3, 2008 -
Why you should be careful what you say on Facebook
Nov. 3, 2008 -
Do we need to incentivise participation in online communities?
Oct. 30, 2008 -
Recommendations - 25% more influence than adverts in social networks
Oct. 29, 2008 -
Crowdsourcing - does the customer know best?
Oct. 28, 2008 -
Online reviews - second biggest influence on purchase decisions
Oct. 27, 2008 -
How the market research industry should embrace communities
Oct. 27, 2008 -
Why traditions and habits emerge and matter in social media
Oct. 24, 2008 -
Reaping customer insight from user-generated content
Oct. 22, 2008 -
Reaping customer insight from user-generated content
Oct. 21, 2008 -
Getting your online community right from the start
Oct. 7, 2008 -
Good design makes a difference in online communities too
Oct. 6, 2008 -
FreshNetworks is 'blogger of the week' at Social Media Today
Oct. 6, 2008 -
When did we start trusting strangers? New research from Universal McCann
Oct. 3, 2008 -
Another example of good use of video in online communities
Sept. 30, 2008 -
Social media is now mainstream - 25m US consumers base product decisions on it
Sept. 25, 2008 -
Social media is changing the shape of scientific debate
Sept. 20, 2008 -
Five ways social media will help brands face the credit crunch
Sept. 14, 2008 -
GotATeenager? Some best practices in online community strategy
Sept. 11, 2008 -
Six degrees of separation is now three
Sept. 7, 2008 -
SideTaker - crowdsource your private life
Sept. 6, 2008 -
How social media and web 2.0 allow real choice
Aug. 30, 2008 -
Your own branded online community vs advertising on Facebook
Aug. 28, 2008 -
Required reading - An anthropological introduction to YouTube
Aug. 28, 2008 -
Required reading - An anthropological introduction to YouTube
Aug. 28, 2008 -
Co-creation 5: Community product design
Aug. 26, 2008 -
Co-creation 3: Service redesign
Aug. 23, 2008 -
Co-creation 1: Mass customisation
Aug. 21, 2008 -
Co-creation 1: Mass customisation
Aug. 20, 2008 -
Co-creation and innovation - the 'we' experience
Aug. 19, 2008 -
BBC and Business Week show it's how you organise the information that counts
Aug. 18, 2008 -
Do we really need a Facebook magazine?
Aug. 17, 2008 -
What if you don't want them as a brand ambassador?
Aug. 14, 2008 -
The Shining: a cheesy romcom?
Aug. 12, 2008 -
Social media and the Olympics - what brands are doing
Aug. 11, 2008 -
Online communities - do they work at C-level?
Aug. 11, 2008 -
Why the Olympics should be the perfect social media event
Aug. 9, 2008 -
Is defamation in online communities slander or libel?
Aug. 8, 2008 -
Is defamation in online communities slander or libel?
Aug. 8, 2008 -
So how do you measure ROI of online communities?
Aug. 8, 2008