After introducing us to the 'Digital Needs Wheel' (slide five), the presentation goes through five digital trends (slide nine): The informed consumer, the year of the mobile, multi-tasking, voyeurism and one degree of separation.
Some useful stats for anyone who still tells you that online chatter is irrelevant:
An illustration of how TV and the web compliment each other in the way that print and online often don't: 68% of Australians said a TV show sparked online search, while 54% say an ad sparked online search.
At the end there are a few two minute talking head segments about the iPhone and the mobile Internet. The conclusion:
Although the overall market share is still small, the iPhone is changing the mobile Internet game. It's moving consumers from going online via their mobiles only when they have no other alternative and having a second rate experience, to creating a completely different online ecosystem.
- iPhone users prefer mobile web over print newspapers (socialmediatoday.com)
- iPhone nabs 59% of smartphone 'net traffic, 43% of mobile web traffic (tuaw.com)
- iPhone users prefer mobile web over print newspapers (thisisherd.com)
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