What if I told you that right now, at this very moment, you're already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?
Do you know...
- What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line?
- What content is converting to real business?
- What content is producing the most leads?
- How much of your web or blog traffic is coming from mobile devices?
- What content your audience likes?
- What content is truly engaging your audience?
- What content your audience is ignoring?
- What pages on your blog or website inspire your ideal customers to read longer, or even better click on a second page?
- What pages your blog or website visitors jump off of as fast as they landed?
- What pages are taking the longest to load?
- What pages your ideal customers keep coming back to again and again?
- How your blog and website visitors are finding you and your content?
- What tweets, Facebook posts, ads and other content are driving the most traffic to your blog, website or other social channels?
- How to monitor live traffic on your site when hosting an online event?
The truth is you are sitting on a gold mine of knowledge to help you drive more business in the online and social world of today. If you're not using Google Analytics to better understand and connect with your ideal customer, website and blog visitors, you're missing out on data that could be helping you optimize everything you're investing in already today.
Unfortunately many marketers stay far away from analytics data and measurement as they think it's too complicated. The truth is that understanding analytics measurement systems doesn't require a math or analytics degree.
Even better, you can quickly learn enough to be 'intelligently dangerous' in a short amount of time. Google Analytics is an amazing platform to help marketers get in the head of their customer, better understand the performance of their content, online platform and overall marketing.
Take a listen to the 106th episode of the Social Zoom Factor podcast to learn how to get started with Google Analytics as well as 10 Top Metrics you should be using today to understand and grow your online platform and business.
In this 30 minute podcast you will learn:
- The power of Google Analytics and what it can help you understand about your online platform, blog and website
- 10 Google Analytics metrics you should be paying close attention to on a regular basis
- How to tap into the power of Google Analytics to better understand your customers
- How to learn where your traffic is coming from and what content they're engaging with
- How to understand the value of traffic from social networks such as Twitter, LinkedIn and Facebook
- How to learn what content your audience loves, and even dislikes
- Why you must enable and setup goals and conversions feature within Google Analytics
- The power of real-time analytics for monitoring live events and how your audience is engaging with your content
- How to easily test a new title or marketing concept
- Why both quality and quantity matter when it comes to your online audience
- How to learn what percentage of traffic to your site is coming from mobile devices
- How to use Google Analytics to help measure the achievement of your goals
- How to measure which pages are working to help you achieve your goals - as well as which pages may be hurting your efforts
- Social Profit Factor Training System + Member Community
- Audience Analysis Worksheet
- Why Your Blog Sucks and How to Fix it (episode 9)
- 10 Ways to Stomp Random Acts of Marketing (white paper)
- Content Editorial Calendar Template (worksheet / template)
- Content Editorial Calendar Podcast Tutorial (episode 77)
- 10 Things You Must Know About Your Customer (episode 4)
- How to Develop a Content Marketing Framework and Plan (episode 7)
- 8 Steps to Develop a Social Business Plan (white paper)
- 10 Tips to Refocus on Your Customer (episode 101)
How to Subscribe to Social Zoom Factor Podcast
This post originally appeared on Pam Moore's blog.