Google Launches New Social Post Options to Promote Business Reviews and Offers
Looking for another visual option to help promote your business over the holiday period?
If so, you may be in luck - Google has this week launched a new set of 'social post styles' which are available via its Small Thanks marketing materials hub. The new post types enable businesses to showcase information about their services, as well as reviews from customers.
Customer reviews are the main focus of the new options - as explained by Google:
"When it comes to discovering new stores, online reviews have become today’s word of mouth. You can turn your customers into advocates by showcasing your business’s real Google reviews with new seasonal posts from Small Thanks. Share these on your social media channels and as posts on your Business Profile on Google, so they’ll be seen by potential customers in Google Search and Maps."
It's an interesting, low effort option, which could help increase promotion. Google's other new additions are display cards which highlight your business' unique attributes - "such as gift wrapping services or a kid-friendly environment".
They're relatively small posts, and they may be a little generic for some, but they could be another option to consider to build out your digital marketing arsenal for the holiday season.
You can access the new tools, and a range of other visual marketing options, at Google's 'Small Thanks' website.
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