Google published its annual Holiday 100 listing on Monday, which looks at which products and related search terms have seen a significant surge in Google Search interest over the past year.
The guide could provide inspiration for holiday gifts, but it’s also an interesting reflection on broader market trends and consumer tendencies, which could help to inform marketing strategies.
Google’s Holiday 100 comes with its own mini-site, which includes lists covering several product categories.
Each category overview includes specific data regarding search trends, along with product highlights that link to an AI Mode overview.
Google also highlighted 10 rising trends for 2026, based on search volume.
- Searches for “kitten heel sandals” were up 295%
- Searches for “nike v5 rnr running shoes” climbed 150%
- “Utility jacket” was “searched more than ever”
- Perfume is now the top type of gift set searched
- Searches for “adjustable roller skates” rose by 180%
- Searches for “lymphatic sculpting face brush” jumped by 400%
- Searches for Beyoncé-owned brand “cécred hair products” grew 160%
- Would-be podcasters are gearing up, with searches for “podcast microphone” rising 115%
- “Ski mug” was “a breakout search” this year
- Searches for “classic toy train set” rose 240%
As noted, these trend highlights provide insights into broader market directions and could guide marketing approaches for brands looking to lean into what’s gaining relevance among shoppers.
