Remember all that brand as facilitator stuff I talked about? That was all strategy work done for the new business initiative.And It worked. We beat out some top creative shops and big networks to win the adidas assignment, and are now in the process of bringing this model to life.
The agency is called RIOT and combines a multidisciplinary team of folks from 180 and Critical Mass and we are now in the trenches of conceiving and designing digital led programs which combine paid and earned media as well as partnerships.
To keep this post simple, I am helping to build a small and agile team which will be led by a Social Media Director, and this is the spot I am looking to fill. The "SMD" will lead a team will focusing on the "earned" space, meaning they will need to have extensive knowledge of the dynamics behind communities, forums, blogging and micro-blogging. This is an opportunity to help bring a global iconic brand into new areas of the digital landscape.
Here's a snippet from the job description which I wrote:"The Social Media Director is part strategist, part director, part sports enthusiast and will lead a team of seeders and conversationalists who will actively participate in various forms of social media on behalf of RIOT's Adidas client.
This is a once in a lifetime opportunity to help move a premium youth brand forward using non-conventional tactics that includes producing niche content, interviewing athletes, engaging fans in communities and architecting social programs that will create followers, fans, friends and builds relationships.
The Social Media Director will act as a liaison between our Marketing Science group taking key insights from data such as buzz metrics and using this as the starting point for all social strategies. The Social Media Director will also work with a strategist in the United States and coordinate activities between the social media and creative teams.
The Social Media Director must have hands on experience in blogging, community, forums combining this with a passion for sports. The ideal candidate has already launched social initiatives either themselves or on behalf of an organization or client. The SMD must also be comfortable leading and managing a team of passionate individuals with deep knowledge of community dynamics/social media, and networks both in and outside of RIOT's walls.
Responsibilities:•Perform high-level industry-specific research de-constructing relevant case studies and uncovering insights.•Hire and manage a 2-3 person team dedicated to all "non-paid" social media activities.•Coordinate with lead strategist, marketing science, media and creative to architect and direct the execution of all social media initiatives.•Coordinate direct and lead the daily production of content.•Actively participate in client meetings, lead the presentation of social media strategies and tactics.•Lead, manage and mentor the social media team of seeders/conversationalists.•Draft briefs based off of findings from marketing science and industry observations.•Educate and inspire teams in external disciplines.•Draft participation guidelines for the brand's engagement in social networks.•Contribute to account planning with the Business Unit Managing Director.•Challenge both client and teams in the pursuit of appropriate and effective uses of social media.•Ensure deadlines are met - both internally and externally.•Be strategic when identifying project deliverables, think before designing, support the project goals, support the business goals and determine overall design strategy.
"The position requires re-location in Amsterdam, which I have to say is a pretty cool town. Interested? Send me a note at davida(at)criticalmass.com. I am helping to screen and we are only considering highly qualified candidates. Please include resume and samples. And/or please pass this on to someone who you think is the right fit. This is a great and rare opportunity to evolve marketing/communications as we know it.
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