Today Hootsuite announced Hootsuite Amplify, a mobile app and employee advocacy solution that lets employees share branded content with their social networks. The app seeks to empower employees by helping them "build their professional brand, share content with their networks, and stay on top of the stories and news resonating across different departments, divisions, and regions."
The app will make it easier for employees to share approved content, a process that has been difficult because it's depended largely on copying and pasting email bulletins. With this new software, social media managers can push content from the dash to end users, who, with a few quick taps, can release the content to their individual social channels.
For brands, employees can be the best advocates and fans of the work they are doing. Employee advocacy creates a system of trust among audiences, where trusted voices--rather than companies--deliver new products with their authentic enthusiasm. For employees, the Amplify software offers new opportunities to "find-and share-breaking news, interesting articles, and other engaging content with your network from one simple app"--all of it hand-selected to be of interest.
Hootsuite is already a leading platform for social media management. Amplify offers an on-the-go solution for brands looking to reach disparate employees. The software features intuitive mobile technology, as well as built-in training support and troubleshooting. The total picture is this: social media management and amplification that's increasingly in one place, all at the touch of a few buttons.
To try a demo, click here.