This is an actual email from a marketing automation software company sent to a friend in Boston.
"_______ is a marketing automation platform that enables companies to dramatically increase quality sales leads, drive revenue growth, and easily manage & measure effectiveness of cross-channel campaigns."
Can you guess what the company in the blank is? It could be anyone - Marketo, Eloqua, Silverpop, Act-On Software, Pardot, etc. They all say they dramatically increase sales leads, drive revenue growth and easily manage campaigns.
Actually, that quote comes from Steve Hampton, Director of Business Development for Loopfuse. Big problem, Steve, is there is nothing in that quote that talks about unique value offered by Loopfuse.
I suggest you spend time with your team, thinking about what makes your firm different. As my friend, Jim Burns of Avitage likes to say "If I change the vendor name on your content, would anyone notice?" Good point, Jim.
What do you think? We love comments and those who share on social media.