How do you feel about personal data tracking for advertising purposes, and retargeted ads that follow you around the web?
In some cases, these can be helpful - offering you a discount for that thing you left in your shopping cart but couldn't quite justify, or showcasing additional options for products you might need, but that you hadn't even considered. In others, it can get weird. While Facebook has repeatedly denied that it happens, many stories have reiterated that The Social Network must be listening in to your real-world conversations - which, it isn't, but the depth of data tracking can facilitate such complex targeting that it may seem that way.
And that's before we get into more complex psychological profiling for voter manipulation and the like.
So how do people really feel about ad personalization? The team from signs.com recently surveyed more than 1,000 consumers to get their insights into their overall knowledge of ad personalization, and when they feel that such ads cross the privacy line.
There are some fascinating insights in the full report, which all digital marketers should read, and absorb into their digital ad approach - particularly in regards to 'acceptable actions'. The below infographic provides an overview of their key findings.