Today's youth are the next generation of loyal customers. Those with jobs tend to have fewer financial responsibilities and more disposable income than older generations. To sell to them, it's important to speak their language.
This year's scholarship contest included a survey asking teens about the social networks and technology they use to communicate daily. How do they consume media and connect with their friends? The more you know about the next generation of consumers, the more effectively you can reach them with your online campaigns.