"Mobile today seems to be similar to how social media was about five years ago: brands realize they should probably be using it, but aren't quite sure how to get started, how to measure it, or exactly how consumers will react to it.
However, with consumers checking their phones 150 times every day (on average), it stands to reason that mobile will become the focus for many marketers and advertisers in the coming years. In fact, Econsultancy found that 67% of businesses planned to increase their mobile marketing budgets in 2015.
As consumers increase the amount of purchases made on their mobile devices, brands will need to find a way to make mobile work for them."
This post originally appeared on Irfan Ahmad's blog.
The Social and Mobile Marketing Data Report is available here