"Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing, a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
According to the 2016 State of Inbound report, 66% of marketers agreed that growing SEO was their top priority for 2017. And while Google's algorithm updates have notoriously favored text-based updates for desktop and mobile, gaining SEO momentum in the future will require marketers to broaden their focus.
A version of this post was first published on the Digital Information World blog.