How the LinkedIn Marketing Team Uses Targeting [Infographic]
LinkedIn's Marketing Team are putting their money where their mouth is this year, highlighting the actual methods they've used - and the results they've been able to achieve - when using their own ad products and options.
They recently released a new eBook called "The Secret Sauce: How LinkedIn Uses LinkedIn For Marketing", which provides detailed tips and advice on exactly this - how they've used their options to generate real results, which is great, as it shows that they not only believe in their own offerings, but that they're also willing to invest in them. The process also enables the LinkedIn team to provide real, practical lessons on how to generate results.
Last month, the LinkedIn team published a new infographic based on these tips, and now, they've created a new, more detailed infographic which outlines additional key tips on audience targeting on LinkedIn and how to use it to advantage.
There are some great tips for LinkedIn marketers here - take a look at the infographic below (you can also access the information on SlideShare).
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