Are you wasting time and money blogging just for the sake of it? Want to create blog content that actually generates real leads and business for your company?

Payfort share their tips for success in this infographic.

Here’s a quick summary:

• Create content for brand awareness
• Answer “pre-buying” questions
• Create more evergreen content
• Amplify the right content through paid ads
• Create content people can download and own
• Establish a knowledge gap people want to fill
• Include a strong call to action

Check out the infographic for more detail.

A version of this post was first published on the Red Website Design blog.