There's no mistaking the role that online reviews play in how modern consumers discover brands and products. Some 84% of consumers say that they trust online reviews as much as they do personal recommendations, while up to 94% of people say that negative reviews have stopped them from doing business with a brand.

Digital platforms, and social media platforms, in particular, have given everyone a voice, which they often use to share their thoughts and opinions on their various brand experiences, and which others can then access as they go about their discovery process. And given this, many unscrupulous businesses have also taken to posting negative reviews in an attempt to denigrate their competition, and improve their own standing by default.

So what can you do when an obviously fake negative review appears online, harming your reputation unfairly, and ruining your promotional work? The team at Headway Capital have put together this infographic as a guide to the various options businesses have to take action against fake negative reviews.

This is important information to have - check out the full infographic below.