The human attention span is supposedly getting shorter. Shorter, even, than that of a goldfish. Marketers are looking for ways to capture their audience's attention as quickly as eight seconds (a goldfish can concentrate for nine seconds). The answer to this dilemma might be visual storytelling. Did you know tweets with photos attached are 85 percent more likely to be favorited and shared? And video, supposedly the future of all content marketing, can make customers 85 percent more likely to buy the product featured.
The good folks at Widen know the meaning of visual. Here's a helpful infographic explaining the value of visual storytelling and how you can start thinking more carefully about how to integrate it within your next campaign. Some tips:
Show your product in a live setting to communicate its real-life use
Make your customers heroes and make your product their superpower.
Add "Pin it!" and other social sharing buttons to your posts.
- Keep a file of great images on hand and look for technology that can help you convert them, and videos as well, on the fly.