With Instagram putting more emphasis on eCommerce and direct buying from on-platform posts and Stories - via Shopping Tags, Checkout, shopping ads, etc. - brands are increasingly looking at their options for driving direct purchases from the popular app.
And if you're looking to make your Instagram posts 'buyable', this quick guide is for you.
Over on the Facebook Business site, there's a helpful listing of how, exactly, you can tap into your shopping opportunities on Insta. The listing covers all the basics of setting up your Instagram profile for purchases, including eligibility checks, linking your product catalog and approval.
You can check out the Instagram shopping checklist below - and to visit the relevant links, you can check out the original Facebook Business post here.