The links between social media and SEO have long been debated, with no clear consensus on the full benefits, or lack of them, in regards to how Google ranks pages. But there are some definite benefits, ways you can utilize social platforms to get more reach, more engagement, and more traffic to your site which are absolutely Google ranking factors.
To provide more insight into this, the team from Rank Active have created the below infographic which outlines ways you can use social platforms to boost your SEO performance.
Here’s a quick summary:
- Driving referral traffic
- Advanced visibility
- More backlinks
- Better loyalty
- Higher conversion rates
- User insights
Check out the infographic for more detail.
A version of this post was first published on the Red Website Design blog.