What's your key focus when you go about creating social media posts for your business?
You need to grab your audience’s attention quickly, and convince them to interact with your brand. And one powerful way to do that is by telling a story.
Effective stories spark the release of oxytocin in our brains, which can increase trust in a situation, and the storyteller at the same time. Stories also elicit emotion, and emotional responses can have a greater influence on purchase intent than an ad’s actual content.
Given this, you should be looking to create your social media posts with a story in mind. You can do so more effectively when you know your audience, and you frame the story and premise to best resonate with them. Use visuals, keep it organized, and include action-oriented details.
And finally, in order to make the biggest impact, use data to make your story both accurate and human.
Salesforce provide some tips on how to incorporate stories into your social media strategy in the below infographic.