How to Use the Instagram Algorithm to Your Brand's Advantage
At a recent press briefing, Instagram provided insight into how its feed algorithm decides what each user sees, outlining the key factors, variables and signals which are taken into account.
You can read a full summary of the key notes here, but in this post, we're going to look at how you can use Instagram's critical engagement factors to help boost the performance of your posts.
Here are four ways you can ensure you work with the Instagram algorithm, rather than against it.
1. Post Consistently
The main way to stay present in the feeds of your followers is to show up.
Posting consistently will ensure your posts are more likely to make their way into your follower’s feeds. Some social media experts will say you need to post once a day, but I don’t personally believe this is completely necessary, as each account is completely different than the next, even within the same industries.
Do try to post at least three times a week though, as a post here and there won't help you stay relevant on Instagram.
2. Post With Purpose and Intention
When posting on Instagram make it meaningful.
Add value and build genuine connection with your audience - post with the intent to build a conversation with your followers, and connect with them beyond your products or trying to sell to them.
Outtakes . I was looking through my photos and found this one from one of my favorite blog shoots. I literally told @maximohamilton “I don’t know what to do with my arms anymore” and he captured this moment. It made me chuckle and I was called to share it because life isn’t perfect and learning to embrace all the nuances in the imperfections is what makes it beautiful. . So next time something doesn’t go as planned, or you don’t know what to do next, just throw your arms up and laugh. . And FYI I still haven’t figured out what to do with my arms
3. Strive For Engagement
As I’ve been advocating forever, strive for authentic engagement from your Instagram audience.
Ask open-ended questions, get your followers to share their opinions, and encourage them to tag you where and when it's appropriate. Remember that the more your followers engage with your account, the more likely it is that you'll continue to appear in their feeds.
Also keep in mind that your account should be engaging with your target audience’s accounts as well. Set aside some time each day to search locations, hashtags, and influencer accounts, and like photos, leave comments and take part in relevant conversations that are happening.
Social media has given me the opportunity to help others expand their businesses and has given me a career. I am so thankful for that. I’m really excited about all the new ideas and projects I’m working on right now! Can’t wait to share it all with you guys. . For now join my mailing list to get exclusive access to my free social media resource library and Facebook group as well as a new social media tip each week by clicking the link in my bio . Don’t forget to join me here on Insta tomorrow at 9 AM EST for my first #CoffeeWithDhari live! Bring your coffee and social media questions. Talk soon!
4. Know Your Audience
Get to know your audience - and especially what kind of content they like to digest.
Ask them within your feed or Instagram Stories with poll stickers, send a survey to your list - anything you can do to know what your audience likes, and what they’d like to see from you.
Have A Plan
Lastly, and most importantly work on a social media strategy, and have a social media posting plan in place so that you can hit every point I just went over in this post.
Hopefully I’ve been able to help you think about your strategy a little differently, and show that there's nothing to be afraid of if you forget about trying to attract more followers and concentrate on what really matters - adding value, and organic engagement.
A version of this post was first published on Dhariana Lozano's blog.
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