Are you looking to boost your LinkedIn company page performance this year? 

It's worth considering - LinkedIn is currently seeing record levels of engagement, with a growing number of people now turning to the platform for relevant business updates and information.

So what should you be posting to maximize your brand's promotional opportunities on the platform?

To help with this, LinkedIn has published a new guide to LinkedIn company page updates, which outlines specific detail on what generates the best response, and how you should go about planning and enacting your on-platform content strategy.

There are some great tips in here, definitely worth considering in your process (including notes on the new 'Content Suggestions' tool). You can read the full LinkedIn 'How to Write a Perfect Update' infographic below, or check out LinkedIn's 'Pages Toolkit' for more info on how to best manage your company's LinkedIn presence.