Last November, LinkedIn started rolling out a new update to its on-platform company pages, which included a range of changes, including improved mobile management, the ability to re-share employee posts to your page and advanced analytics.
But one of the most notable additions, which had many social media managers talking, was its new 'Content Suggestions' feature. Content Suggestions surfaces rising topics and trends among your target audience on LinkedIn in order to help you create more relevant, resonant posts, and improve your company page engagement.
At launch, not everyone had access to the feature, which had many scratching their heads as to how exactly it worked, but this week, LinkedIn has released an updated 'Pages Toolkit' guide which includes, among other notes, this (below) specific listing of how to utilize the Content Suggestions feature.
There are a heap more guides and tips in the full toolkit, which you can download here, and its definitely worth a look if you want to make more of your LinkedIn presence this year. And with the platform seeing record levels of engagement, it could be a good option to consider.