Are you considering using influencers to promote your business in 2019? Need some facts and figures to help you form and execute your influencer marketing strategy?
The team from Influencer Marketing Hub share the stats you need to know in this infographic.
Here’s a summary of the key points:
- Earned media value averages 5.2x per $1 spent
- Campaigns focused on branding or engagements generate 8x ROI
- Direct response ROI is 1.8x per $1 Spent
- eCommerce campaigns returned approximately 80 cents per $1 spent
- The larger the influencer, the lower the ROI
- Instagram posts using popular hashtags to denote promotion have increased greatly over the last 2 years
You can read the full report here, or check out the infographic overview below.
A version of this post was first published on the Red Website Design blog.