Everyone these days has a blog. It's our public journal, the new marketing tool, the electronic forum opportunity, and an extension of our public persona. Marketing gurus evangelize about the importance of businesses using blogs. Part of Firebelly's strategy for clients is to incorporate a balance of all kinds of social media to effectively get in front of people on the internet, and not be too overly concentrated in one area. We love blogs, but we have clients who don't. The reason most often cited is that there's millions of blogs, and nobody's reading them. It's true, in a way, there's lots of competition. The amazing and talented folks at Creating Passionate Users agree and provide some key guidelines. My favorite blog, EarlBoykins Blog, incorporates CPU's every method of competing for attentions. Named after the shortest man in professional basketball, and a man who has spent his career staring up at his competition while taking them head on. EarlBoykins Blog is provocative, visual, challenging, stimulating, content changes daily. Plus, who else out on the interwebs is reviewing records and concerts using charts and graphs?Besides content-based thought leadership - blogging has other benefits too, like improving your site's search engine optimization and building web traffic (for your website). It allows you to have a rapid fire place to share news with your stakeholders. Ultimately, blogging helps articulate the "brand", and the best way to compete with the millions of others is to be passionate, and be yourself. Internet Marketing Strategy, according to Firebelly Marketing, is about building emotional relationships with your customers - making them feel connected to your business.
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