Senior Forrester Analyst Josh Bernoff asked that question on his blog, and is getting some interesting responses. Most agree with this comment:
"There's still a perception that social media strategy is more affordable than traditional mediums."
Add to the comments here and we'll send them back to Josh as a favor for starting the conversation.
"There's still a perception that social media strategy is more affordable than traditional mediums."
Add to the comments here and we'll send them back to Josh as a favor for starting the conversation.
