I've been following the tweets for the past few days from Lotusphere, and some of the toughest Web 2.0 critics I know have been giving rave reviews to the company's new grasp of social business. Next week, I get to join the fun.
The folks at IBM have asked me to take part in something I first reported on in 2007, and it's an invite I've been craving ever since: an honest-to-god, genuine-article IBM Jam. IBM trail-blazed this early form of social media before Mark Zuckerberg spent his first $15,000, and this particular one is an interactive discussion about the growing influence of social technology in business. On February 8-11, 2011 I will join IBM to host the Social Business Jam to cooperatively explore the value of social technology in business, the mitigation of its risks, and the management system required to drive a social transformation. This web based event will provide an unrivalled opportunity for thousands of leaders from around the world, to pool their knowledge and experiences to examine this next generation of business. I hope you too can participate...here's where you can learn more: www.ibm.com/social/businessjam
There are 5 discussion forums occurring at the same time, where participants are able to join at any time during the event.
- Building the Social Business of the Future
- Building Participatory Organizations Through Social Adoption
- Using Social to Understand and Engage with Customers
- What does Social mean for IT?
- Identifying Risks and Establishing Governance
Participation does not require your full-time involvement during the 72 hours of the event. You can log-in to the Jam whenever you are available, and spend as much time as you want to comment, read or engage in topic areas you find most interesting.
Here's how you can join me in this exciting conversation about the new era of business:
1. Register for the Jam: Please register for the Jam via this link: http://ibm.co/joinsbjam
2. Spread the word about the Jam: Please help us generate buzz about this upcoming event via Twitter (#sbjam) and other channels of communication