Lisa Stone is one of the founders of BlogHer, and organization of women that share their thoughts and voices using blogs. Lisa shares how this organization and conference series get started, at last year's conference it was over 700 attendees. Lisa shares her Web Strategy for the BlogHer community site, (if you're trying to reach influential women as a marketer, be sure to get involved).
Lisa states one of the misconceptions about Women discussions around the news and current events, rather than just the stereotypical fashion and beauty topic myth. Women also represent the largest spender of household dollars and hold the most votes.