In a recent article, contributor Agustín Esperón said that "some 82% of Facebook users prefer to watch live-streams over a reading a basic social post."

Supposedly Facebook Live videos are watched 3x longer than regular videos and receive up to 10x more comments and reactions. Regardless if you enjoy live streaming or not, there are clear social media engagement and ROI benefits to this form of content.  

The inflographic below (by Streamhash) provides facts and examples to show you the benefits of live streaming as well as help you implement this into your social media strategy.