Perhaps the best news of all in these numbers is the overall strength of print brands in the Web ecosystem. We have a dozen sites with more than 50% audience growth and almost all of the top 25 expanded by more than a third. Any way you slice, dice or measure it, the top magazine content brands are growing at a pace that is well ahead of the Web norm. That is good news for magazines as they invest much, much more online. Brands still have equity online, and the ROI is becoming more apparent. |