Je vous conseille d'aller faire un tour sur [SocialMediaJobs.com]url:http://www.socialmediajobs.com/, le site emploi des spécialistes des médias sociaux aux Etats-Unis. D'une part, vous aurez une bonne vision de la profession si vous êtes néophytes et en comprendrez aisément le potentiel. D'autre part, si vous êtes spécialiste et encore plus européen, ce site vous aidera à vous rendre compte du chemin qu'il nous reste à parcourir, avant de faire des médias sociaux une spécialité valorisée et reconnue unilatéralement sur le marché de l'emploi français. Ci-dessous, je vous ai recopié une annonce prise (presque complètement) au hasard, qui me laisse complètement rêveur...
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Social Media Marketing Manager
IBM, Philadelphia, PA
Job description
* Act as the leader and catalyst in moving SWG marketing into online and social media
* Serve as SWG's lead strategist and evangelist on social media, responsible for articulating social media plans across SWG and helping lead their implementation
* Set targets and timelines for social media programs and key initiatives
* Develop a set of best practices and devise recommended rules of engagement and use the social media and evangelization/education opportunities to share best practices and knowledge, helping to build social media capability worldwide
* Lead efforts to devise system of measurements and key metrics to understand SWG effectiveness in terms of social media penetration and impact of social media SWG reputation and perceptions of leadership and relevance
* Deploy social media in support of both SWG product, brand, and marketing programs
The candidate should the following qualifications:
* Deep experience in online and social media thought leadership
* Strong understanding of social media in relation to the broader media mix; understanding of the interplay between online/social media and traditional media
* Knowledge of agency and consultant resources in social media that add highest value to large corporations
* Understanding of industry best practices, especially as they relate to social media at large corporations
* Proven ability to be a change agent in a large, complex organization
* Deep knowledge of social media tools, including Technorati, social bookmarking, tagging, dynamics of XML and blog publishing
* Ability to counsel senior executives and marketing leaders on effective use of social media
* Proven ability to work with PR and or marketing agencies
* Strong understanding of Web design, applications, navigation, Web 2.0
* Strong knowledge of user-generated content, Web video and viral marketing on the Web
* Experience working with corporations or corporate clients who deploy social media
* Proven ability to act as a leader and mentor of other people
Required
* Bachelor's Degree
* At least 3 years experience in Marketing
* Readiness to travel Up to 25%; travelling 2 days a week, home on weekends
* English: Intermediate
Preferred
* Advertising/Journalism/Media Studies
* At least 4 years experience in Marketing
* At least 2 years experience in Social Media Marketing and Consulting
* At least 1 year experience in Web 2.0 technologies
* At least 2 years experience in International Business exposure
Additional information
Our software marketing team is driving a transformation from traditional marketing to online social media marketing that represents innovative software makers. We 're always on the lookout for people who want to work for the-biggest-software-company-you-didn't-even-know-was-a-software-company.
IBM software group supports all our brands working together to meet all our customers' needs. IBM is looking for the next great hire
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
IBM, Philadelphia, PA
Job description
* Act as the leader and catalyst in moving SWG marketing into online and social media
* Serve as SWG's lead strategist and evangelist on social media, responsible for articulating social media plans across SWG and helping lead their implementation
* Set targets and timelines for social media programs and key initiatives
* Develop a set of best practices and devise recommended rules of engagement and use the social media and evangelization/education opportunities to share best practices and knowledge, helping to build social media capability worldwide
* Lead efforts to devise system of measurements and key metrics to understand SWG effectiveness in terms of social media penetration and impact of social media SWG reputation and perceptions of leadership and relevance
* Deploy social media in support of both SWG product, brand, and marketing programs
The candidate should the following qualifications:
* Deep experience in online and social media thought leadership
* Strong understanding of social media in relation to the broader media mix; understanding of the interplay between online/social media and traditional media
* Knowledge of agency and consultant resources in social media that add highest value to large corporations
* Understanding of industry best practices, especially as they relate to social media at large corporations
* Proven ability to be a change agent in a large, complex organization
* Deep knowledge of social media tools, including Technorati, social bookmarking, tagging, dynamics of XML and blog publishing
* Ability to counsel senior executives and marketing leaders on effective use of social media
* Proven ability to work with PR and or marketing agencies
* Strong understanding of Web design, applications, navigation, Web 2.0
* Strong knowledge of user-generated content, Web video and viral marketing on the Web
* Experience working with corporations or corporate clients who deploy social media
* Proven ability to act as a leader and mentor of other people
Required
* Bachelor's Degree
* At least 3 years experience in Marketing
* Readiness to travel Up to 25%; travelling 2 days a week, home on weekends
* English: Intermediate
Preferred
* Advertising/Journalism/Media Studies
* At least 4 years experience in Marketing
* At least 2 years experience in Social Media Marketing and Consulting
* At least 1 year experience in Web 2.0 technologies
* At least 2 years experience in International Business exposure
Additional information
Our software marketing team is driving a transformation from traditional marketing to online social media marketing that represents innovative software makers. We 're always on the lookout for people who want to work for the-biggest-software-company-you-didn't-even-know-was-a-software-company.
IBM software group supports all our brands working together to meet all our customers' needs. IBM is looking for the next great hire
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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