According to Eloqua'sState of the Marketer report, more than three-quarters of marketers surveyed said they will increase their social media spending during the next three years. 74% will spend more on email marketing and about two-thirds will increase their mobile marketing spending.Respondents were strong on online ad spending overall - nine out of 10 said they would continue to increase their direct online ad budgets. The spending increases are likely to come at the expense of print ads, since 55% of respondents said they will decrease print ad spending in the next three years.I believe this confirms that social media and mobile marketing efforts are indeed on the minds of many marketers who deem them to be crucial components of any successful marketing campaign - both now and in the future. It also serves as somewhat of a reminder that " good ol' fashioned" email marketing is neither dead nor being ignored.What do you think?- Chad Richards
blog.firebellydigital.com