Bryan Kramer, President & CEO of PureMatter, joined me to talk about how social is shaking up the ways we do business. He shares that brands are challenged with how to relate to customers. In his book, "There Is No B2B or B2C: It's Human to Human: #H2H," which comes out next week, Bryan gives marketers the keys on how to speak human to explain the complex in its simplest form.
Join Bryan Kramer at The Social Shake-Up 2014 in Atlanta, 9/16-17, to learn how social is giving marketers new ways to connect with customers. Register here: socialmediatoday.com/social-shake-up-registration