CRM, SCRM, Sales 2.0 are topics that always create debate and controversy. They are topics that everyone has an opinion about-and the opinions are varied. Sales professionals complaining about "spending more time updating the system than selling, " managers worried about "are we getting the return on our investments in these systems," vendors and consultants all weighing in with differing opinions on these systems - sometimes increasing the confusion.
Despite all the debate, I can't imagine a high performing sales professional, or any sales manager, performing at the highest levels possible without leveraging these tools to the utmost. Business is too complex, we are too time-pressured, we have too much we need to achieve. We need to leverage these tools to improve our productivity and efficiency. Going further, these tools enable us to do things we never could do before, they give us real insights into our customers, our markets, and many other factors critical to success.
New Trends In CRM, an eBook co-sponsored by The Customer Collective and Microsoft Dynamics CRM Online, provides provocative perspectives about critical issues in leveraging these technologies to connect with customer in new ways, and drive performance to much higher levels. David Tyner, Ben Bradley, Charles Green, Cheryl Hanna, and Esteban Kolsky offer views on increasing effectiveness, leveraging social CRM, improving lead qualification, and Social CRM versus Enterprise 2.0. JD Lasica extends the discussion with views from four practitioners on turning social media into sales. Executives from Intel, TiVo, Zuberance and Edelman Digital provide practical experiences in integrating social media into business and sales strategies.
This eBook provides ideas, insight, practical examples and experiences. It is just the start of the discussion. Hopefully, these articles help you reflect on your own approaches to CRM and Social Media. Hopefully, they provide provocative ideas that help you and your teams explore how to leverage these tools to engage your customers differently-listening, asking, challenging.
In today's competitive world, it's no longer "if we adopt these practices." Our customers already have, we must engage them where they are at. New Trends In CRM will give you insight on how to best leverage these tools to produce results! And that's what matters most. Download it here!