By Sean Maguire
comScore yesterday released March 2008 data depicting Google's continued assault on the online video watching market. With 4.3 billion videos viewed during the month, representing a 38% share of all videos, Google gained 2.6-percent over the previous month. Google's video flagship YouTube accounted for 98% of its total.
U.S. Internet users viewed 11.5 billion online videos during the period, a 13-percent gain versus February and a 64-percent gain versus March 2007.
Top U.S. Online Video Properties* by Videos Viewed March 2008 Total U.S. - Home/Work/University Locations Source: comScore Video Metrix |
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Property |
Videos (000) |
Share (%) of Videos |
Total Internet |
11,476,886 |
100.0 |
Google Sites |
4,358,306 |
38.0 |
Fox Interactive Media |
477,621 |
4.2 |
Yahoo! Sites |
328,087 |
2.9 |
Viacom Digital |
249,285 |
2.2 |
Microsoft Sites |
245,453 |
2.1 |
Time Warner - Excl. AOL |
159,009 |
1.4 |
Disney Online |
108,055 |
0.9 |
ABC.COM |
100,051 |
0.9 |
AOL LLC |
100,044 |
0.9 |
ESPN |
89,760 |
0.8 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other Notable Numbers:
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73.7 percent of the total U.S. Internet audience viewed online video.
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84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
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47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
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The average online video duration was 2.8 minutes.
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The average online video viewer watched 235 minutes of video.
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