An objection can be looked upon as sales resistance, and without it you cannot expect to make a sale - just as in electricity, you cannot expect to have current flowing from one end of a conductor to the other without resistance.
Making a sale is like driving a car from A to B, where you accelerate and decelerate according to the road conditions. If the car were lifted, the wheels would not touch the ground, it would not have resistance, and without friction you won't be able to move forward, no matter how fast the wheels are spinning.
Within this E-book, which represents a compilation of articles I have written on the subject, I cover the various strategies you should use to overcome any objection - and reach a satisfactory close.
Simply click on the banner below to download your FREE copy
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