Every now and then I witness a marketing campaign that makes me stand back and applaud. Today I doff my cap to HSBC and China Design Now who have filled Leicester Square with origami birds. Not only is this visually stunning but if you take a bird and follow the call to action (unfold me is neatly printed on the beak) then you reveal a piece of modern Chinese artwork alongside information about the China exhibition, a map of how to get there and a money off voucher.
With a little research it looks as though this was designed by RMG Connect - this campaign aims to break down common myths about China and is the first element of the bank's Cultural Exchange programme. It will be supplemented by outdoor advertising and digital escalator panels.
Excellent work.
If you want to know how to make one - my thanks go to rashbre central who has provided great instructions:
Technobabble 2.0 - a blog that rants and raves about social media, analyst relations and technology. Highlighting where people have got it right and wrong. Written by Jonny Bentwood - Head of AR and Strategy at Edelman in the UK. Link to original post
