Here’s a quick, and interesting, one for Pinterest users – last week, Pinterest announced that users can now use Twitter-style @replies on their platform also.
As explained by Pinterest:
“We think @replies on Twitter are a great way to send a short messages to your friends. We recently added a similar feature in Pinterest - just type @username in any comment field and we’ll send a message directly to another Pinterest user via email. It’s a great way to suggest a pin or get someone involved in a conversation you’re having.”
It’s nothing revolutionary - @replies are available on almost every other social platform – but it may be another consideration for your Pinterest strategy, especially with the capacity to alert users via e-mail, providing another avenue to help spread the word about your content.
Pinterest also notes that their @replies are a ‘work in progress’, so it may also be worth monitoring any changes or updates.