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Pinterest shared an overview of rising trends among the men using its platform, which could help to provide guidance on how to market to them.
Pinterest identified a range of trending topics based on rising search interest. These included various recreational and hobby-related ideas that are gaining traction with men on the app.
Some of Pinterest’s key men’s trends for 2026 include:
- Reset Retreats: Men are using Pinterest to plan retreats, including "wellness retreats" (search volume is up 83% year over year), "road trip ideas" (+126%) and other means to unplug and get outside.
- Sporty Socials: Social events with a sports twist, including "Hyrox" (+193%) and “padel event” (+47%)
- Workshop Weekend: Craft ideas are also gaining traction, with searches for “junk journaling ideas” (+214%), “easy woodworking projects” (+316%) and “whittling projects for beginners” (+190%) gaining traction.
- Analog Entertaining: Home decorating ideas based around social elements are also drawing interest, including “record player setup” (+223%), “coffee bar station” (+56%) and “charcuterie board design” (+390%)
- Game On: Communal gaming projects are also resonating, with “mahjong table” (+202%), “game night ideas” (+69%) and “chess club” (+98%) appearing in Pinterest’s trends.
- Precision Grooming: Male skin care and beauty routines are gaining interest, including "modern wolf cut men" (+553%) and "Italian beard fade" (+725%)
- Hand Check: Colored nails are on the rise, including "silver nails men" (+87%) and "black nails men" (+29%)
- The Three-Step Face: Searches for men’s skincare products are up 280%, while "red light mask" (+156%) has also become a trending item
- One-Scent Statement: Men’s fragrances are also on the rise, including searches for "Men’s perfume collection" (+113%) and "perfume discovery set" (+167%)
- Modern craftsman: Professional workwear is getting a fashion twist, including "vintage workwear outfit men" (+442%) and "men chain necklace" (+351%)
- Leather weather: Leather products remain a staple of men’s fashion, with searches for "handmade leather wallet" (+290%) and "leather bag charms" (+174%) gaining momentum this year
- Pop of Pink: Finally, pink colored elements are gaining traction in men’s fashion, with "dusty pink shirt outfit men" (+283%) leading the way
These notes could provide guidance for those planning their Pin marketing strategy. And with men users now making up around a third of the platform’s 640 million monthly actives, it could be worth taking note and considering how Pin ads can expand reach to these users.
