Last month I presented a workshop on how to leverage online thought leadership strategies to attract the attention of corporate decision makers. Of course, I talked about the importance of LinkedIn.
Many of the attendees were unsure of its value so I suggested they download my ebook on Can LinkedIn Increase Your Sales?
Tech guru Patrick O'Malley was also at the conference, presented an excellent session on on Advertising with Google AdWords on a $50 Budget. He LOVES teaching people how to get the most out of technology.
When I got back to the office, Patrick sent me an email with several suggestions on how to improve my own LinkedIn profile. He said to include:
- Common misspellings of my name & my maiden name, so I immediately added Jill Conrath, Jill Conrad, Jill Konrad & Jill Ulseth to my profile.
- Keywords people might use to find someone like me in the summary area. So wihout wasting a moment, I added a paragraph that included words like "sales training programs, sales seminars & keynote speaker."
For more of his excellent advice, check out his LinkedIn Quick Start Tutorial or his other Time Saving "Pat Tricks."
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