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In a world of perfect information, why should anyone trust adverts?
If you can uncover the experiences of real buyers before you make a purchase, then it's crazy not to.
That's why ratings and reviews have become the no-brainer of social media for retailers. And it's also why they are a key element in the social media strategy of other brands and companies.
I've just been reading a report by TrendWatching.com (the same people who create the excellent Springwise newsletter)
70% of online consumers trust opinions posted online [Neilsen]
For the generation growing up with the web "reviewing will be a way of life forever"
bad reviews are not the problem, but a symptom
Good to see them mention SeatGuru - one of my favourite niche review sites.
That's the reason why Amazon reviews are so popular, why Tripadvisor is the must visit website ahead of booking a holiday and why companies are starting to investing so much in Social Media.
If you need help implementing ratings and reviews on your site, then get in touch with FreshNetworks. Ratings and reviews are just one of the many social media tools in our software platform.
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