The Monday Morning Sales Team Meeting is the pace car for a sales team's weekly race. It can either slow the team down or set them on a course to the checkered flag. The benefits of executing effective sales team meetings are exciting and worth the effort. And....it does take effort. There are so many things that can go wrong in any given moment during a sales team meeting. About 5% of sales team meetings are done well. Those teams have a competitive advantage that anyone can have with the proper amount of preparation and attention. Do not be discouraged! The Sales Team Meeting Troubleshooter can set a sales team's week at the right pace.
Solve your sales meeting problems with The Sales Team Meeting Troubleshooter.
Problem:
Your sales team has one loud mouth that tends to dominate the conversation causing everyone to tune out. This person sometimes gets negative, focusing on one insurmountable problem with any topic. This person can get so focused on one detail irrelevant to 99% of the people on the call. Or, they brag... Whatever the direction, it's always determined by the loud mouth and it's never interesting to anyone other than the loud mouth.
Solution:
- To begin with, a clear agenda with a specific time allotment for each topic is key. The manager or timekeeper (Meeting to Win suggests having a time keeper) can simply speak up and say "to make sure we stay on track, we need to move on. Let's add that topic to a later agenda (if relevant to others) or save it for your one-on-one (if not relevant to everyone else)".
- Part of the agenda is to set goals for the meeting. Based on the meeting topics, the team should set a goal for the meeting. For example, if the agenda calls for role playing objections, the goal could be "at the end of this meeting, each person on the team should have one new idea for addressing an objection they have heard in the past month". To meet that goal, again, the meeting cannot divert from the agenda or timeline.
- Third, if your loud mouth brings up a problem or seems to negate every idea, initiative or activity, ask them for a solution. Say something like, "Loud Mouth (best to use their name), you've pointed out the problem with doing 8 appointments a week. The reason for that goal is that statistics show that we need to see that many customers to get the sales results we need, (state needed result). Not meeting that goal is not an option. What other ideas do you have to meet that goal?" You may even say, "don't answer that now, let's table that conversation and we'll allot 10 minutes on our next agenda for your ideas."