Anyone who's a fan of Mad Men knows the challenges that Don Draper and his cronies sometimes face when pitching campaign ideas to clients. If you ever feel like Don Draper, trying to convince a reluctant client (or your boss) that Facebook can be a valuable marketing tool, this infographic will help you make your case.
It's a step by step guide that shows the value of Facebook, and offers tips on the kinds of research you need to do in order to make the case.