Here's our latest installment of SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, Mary Elise Chavez
, Director of Creative Strategy at mobile marketing experts OysterLabs
, discussed how to build your brand on Twitter; the philosophy of "ABT": Always Be Tracking; and innovations in mobile that are revolutionizing the way we do business. Our great thanks to Mary Elise for lending us her expertise this week. Subscribe to our YouTube page to keep yourself up to date with not only our SMT Shorts, but other great video content as well.
First up: "I'm a little lost when it comes to conveying my personal brand on Twitter. Where do I begin?"
Question two: "Do I really need to be quantifying the results of everything I do in social? Are there some areas of social marketing where data doesn't matter?"
And last but not least: "What's the next thing to look for in mobile?"
Stay tuned for our next call for questions!