Our recent webinar covering "Enterprise Social: Segmenting Your Data For The Best Customer Experience" dug deep into how social listening, with the right execution plan and continually adjustment and feedback, can truly move the needle for large brands.
Kat Mandelstein of PwC UK set the stage by talking about the importance of the "single view of the customer" but backing it up with two interesting examples, and buyers' journeys, from retail and academia.
Jessica Williams from Visa took us behind the scenes on how this venerable enterprise was able to listen and engage with the developers who are instrumental in creating new apps and innovations in payments (and who had been previously more prone to engage with newer, cloud-based companies like Spark and Paypal.) It was a particularly candid, and revealing case study, showing the challenge and the strategy for success.
Lastly, our SMT Adviser Vanessa DiMauro of Leader Networks backed up the presentations with practical advise as well as a very thorough look at measures and metrics.
Each segment is worth the price of admission and I encourage to listen and to view the slides. Many thanks, again, to Act-On for their ongoing support of this series.