Here’s an interesting stat from Snapchat:
“Over 90% of Snapchatters opt-in to share their location, and they interact with Snapchat approximately 25 times a day.”
That gives Snap a heap of data on locations, including the stores they visit, the restaurants they go to, etc. And it's not only where they go - given the frequency of app usage, Snap can also track when. That can provide some powerful insights for marketers, which Snap is looking to highlight in a new data series they’re calling ‘Footprints’.
“For the first in our location insights series, we looked to understand what US Snapchatters’ visitation patterns could tell us about who they are. Below are some key learnings we uncovered by looking at their weekly location-based behaviors in April and May 2018.”
As you can see, using their location data, Snap’s team have narrowed down the common user behaviors, enabling them to highlight where, and when, users are taking part in certain activities.
The insights provide more specific targeting insight to help guide Snap ad campaigns. Furthering this, Snap has also published a new infographic which looks specifically at how the same applies to holiday campaigns – which may still feel like a long way off, but that time of year is coming up fast.
Check out the full Footprints infographic below.
You can read the full Snapchat 'Footprints' report here.