Yes, Snapchat has some problems to deal with, but it's still the most popular app among teen users, and as such, it can provide the best barometer of key topic trends among younger audiences, based on on-platform discussion.
Wanna know what the youth are talking about this month?
In the latest edition of Snap's 'Snap Chatter' report, the company highlights the latest key topics, slang terms, movies and more.
The trends among younger audiences tend to be influential, and flow through to older segments after the fact, so you might just be able to get ahead of the next big wave in your respective sector by monitoring what Snap users are discussing.
But a word of advice for brands - don't try to incorporate the 'Trending Slang' into your content. Or if you can't resist, tread very carefully.
Check out the infographic below - you can also read the full report on Snapchat's business site.