As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been. The fad showed us the power of augmented reality – technology that superimposes a computer-generated image on a user's view of the real world – to lead customers towards brands by gamifying real life. And the uptake was incredible.
Augmented reality is one of the key trends you can expect to see a lot more discussion of, and evolution in, in 2018. The team from MO Agency outline this and five other key trends to monitor in this new infographic.
Worth noting for your digital marketing planning.
A version of this post was first published on the Digital Information World blog.