BlueShirt Nation (BSN) - in case you did not already know- is Best Buy's internal social network. Bazaar is an extension of BSN that brings vendors into the space to interact directly with employees for questions, suggestions and insights.
My work lately has been been on the launch of Bazaar which launched officially early this month.
My current challenge is content vs. users. Since I am a student of the Gary Koelling and Steve Bendt school of social media development, I am of the belief that you build small. Then you recruit a few passionate users. Get them using the space. Then let them tear it apart and tell you all the things that suck about it.
My dilemma is that I have a number of anxious vendors that are eager to dive in and make a 1,000 Blue Shirt friends. They are beating the doors on one side. On the other side, I have a pool of BSN'rs that are engaged but need to be more active to keep all the vendors engaged.
