For community managers, knowing the right questions to ask is the key to success. Why? If you can crack the code on what community members want and need from each other - and from the organization - then your content and conversations are much more likely to drive engagement. Plus, if you can meet your executives' business needs through the community, then you will have a champion in your corner and some truly powerful outcomes to report.
With that in mind, we created this infographic to help community managers ask the right questions and deliver the right results.
We developed this infographic because the community manager role has recently stepped into the spotlight. Businesses are finally waking up to the reality that community managers hold valuable insight into customer relationships, and that puts those managers at the center of customer strategy development. After all, who knows more about what the customer wants and needs than someone who interacts with them on a daily basis?
As such, the community manager role is becoming more strategic and less defined by basic metrics, such as number of new members or views on recent content shares.
As community manager, you'll be called upon to fulfill two distinct functions. First, you'll be tasked with creating a digital experience where customers are interacting with each other and your organization. Second, you must enable the community to solve a business problem or accelerate a business process online.
It's not an easy job. However, knowing the right questions to ask is often the first step on the journey to success. We hope this infographic helps.